It's sort of the difference between a shotgun and a rifle use your strongest argument develop your strongest argument if you have other arguments that the client is insisting on you making it might diminish the effectiveness of the one or two that may be really important I'm Joan Kessler I'm a judge on the first District Court of Appeals which covers Milwaukee County period I'm Gary Sherman and I'm on the 4th District Court of Appeals which sits in Madison and covers 23 counties in the southwestern part of the state the focus of the presentation today was to inform the lawyers in the audience how they can most effectively make their case on behalf of their clients to the Court of Appeals the most important thing to me is that people's arguments be logical and clear and that you know they use short sentences short paragraphs and that the logic of what they're trying to say follows clearly from sentence to sentence and doesn't just jump all over the page I think in the in the argument part of the brief it is really important to be scrupulous about the accuracy of the cases that you're citing and if they don't actually say quite what you want them to say that's when you should explain what the difference is so that we don't get the feeling that we're being misled I think it is really important most important of all is for the lawyers to to decide from the beginning what arguments are really important and persuasive and have an opportunity to win it's almost almost never that a large number of issues are so badly mishandled by the trial judge that each of them is going to be a basis for reversal and the the quantity will...