Why Form 5495 Referral 2017-2024

All right, hi guys. I'm bringing something new to my fellow Keller Williams agents. I went to the Keller Williams family reunion and was really excited by one particular thing that I saw. And I've been invited to be a part of the labs for this particular piece. Yet, I haven't gone yet. I haven't gotten involved yet. So I was excited to come home and actually pull up the new referral network and get an idea for what it was. And I'm super excited about what I'm seeing. Some of you may remember this several years ago, four years ago, I started the ulster agent Network. And it was custom-built software. I spent a ton of money building it. And I decided to pull the plug on it for a couple reasons. One, because my attention was to split, which we all know is really a leverage issue. Because if you make the right hires, you know leverage and compensation, financial issues. If you make the right hire, they can build it and run it. But the other thing was, I still found that real estate agents were primarily choosing to use the social networks over the allstar network, even though they were members. I had a pain component where you were advertisers on a spot. And even though these agents were in there, they still weren't sending their referrals through it because it's easier to send it on social. So I am hoping that we all get smarter than this. And that we use the software that we have to build a better referral system to protect ourselves. Because here we are sending out referrals and we're just willy-nilly sending them to agents. And well, I'm not. I have a system. But most agents, and then, you know,...