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Video instructions and help with filling out and completing Who Form 5495 Trusts

Instructions and Help about Who Form 5495 Trusts

Applause Music thank you thank you very much what I love about events like these that it's not just people coming together to hear ideas it's that we all came here for the same reason every single one of us came here because we share something we have similar values and similar beliefs and it's the reason we showed up we don't know each other and yet we know something about each other now this is important you see because the very survival of the human race depends on our ability to surround ourselves with people who believe what we believe when we're surrounded by people who believe what we believe something remarkable happens Trust emerges make no mistake of it Trust is a feeling a distinctly human experience simply doing everything that you promised your going to do does not mean people will trust you it just means you're reliable and we all have friends who are total screw-ups and yet we still trust them trust comes from a sense of common values and beliefs and the reason trust is important is because when we are surrounded with people who believe what we believe we're more confident to take risks we're more confident to experiment which requires failure by the way we're more confident to go off and explore knowing that there is someone from within our community someone who believes what we believe someone we trust and who trusts us we'll watch our back help us when we fall over and watch our stuff and look after our children while we're gone our very survival depends on our ability to surround ourselves with people who believe what we believe I'll share an example with you that freaks me out every time I talk about it what's our most valuable possession on the planet our children right our most valuable possession on the planet are our children so let's game out a scenario let's imagine we want to go on a date so we require a babysitter we have two options option number one there's a 16 year old from just down the street from within the community with barely if any babysitting experience there's a 32 year old who just moved into the neighborhood we don't know from where but she's got 10 years of babysitting experience who do we choose the 16 year old think about that for a second we'd rather trust our children our most valuable possession on the planet with somebody from within our community with no experience over somebody with vast amounts of experience but we have no idea where they're from or what they believe then why do we do it differently at work why are we so preoccupied with someone's resume and where they've worked and what they've done for our competition that you would mean yet we never think to consider what they believe where they're from how can we trust them how can they trust us the problem with most organizations believe it or not whether it's a community or a culture what's a community what's a culture it's a group of people with a common set of values and beliefs right what's a nation it's a group of people with a common set of values and beliefs and the single biggest challenge that any culture or any organization will ever face is its own success when an organization is founded all organizations are founded on the same basic principles there's some sort of measurement it's often money but it can be anything and then there's time and when an organization is founded what they do and why they do it are inextricably linked they're usually some founder or some small group of founders that are able to put their vision into words and their passion inspires others to come and join them in pursuit of some something greater than all of themselves and they trust their guts and off they go and it's an amazing experience the problem is as they grow as what they do becomes more successful they can no longer rely on themselves they have to now hire somebody who hire somebody who hires somebody who hires somebody who hires something who has to make a decision based on what and what they do starts to grow that metric the problem is why they do it starts to go fuzzy and this is the biggest single challenge any organization will face it's this thing right here the thing that I call the split symptoms of the split inside an organization or when stress goes up and passion goes down symptoms of a split are things like when the old-timers the people who were there from the founding from the beginning start saying things like it's not like it used to be it doesn't feel the same anymore they can't quite put it into words but they know it's not the same even though the organization might be more successful than it ever was in the past it's just not the same other symptoms are when the organization starts focusing more and what the competition is doing and worrying less about what they are doing when they start asking out outsiders who should we be how should we talk to you at the beginning they never asked anybody they ran on their own passion on their own energy this is what happened in such organizations like Apple in 1985 Steve Jobs left Apple and the company went like this and Steve Jobs came back and Howard Schultz left Starbucks and Howard Schultz had to come back and Michael left Michael Dell F Dell and Dell had to come back now whether they're clear on their own wise now are not as yet to be seen but the point is that these founders these visionary guys physically embody the reason the cause around which people showed up in the first place and it reminds them why.

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